How to Identify Your Social Media Superpowers with Jeff Pfitzer

Last week, (Read this blog post, or watch the video recap here, in case you missed it.) we talked about three things you should do to get your social media content rolling: Identify your pillars, post consistently, and use prompts/buckets to help inspire you and engage.

This time, Mark and I are joined by Jeff Pfitzer to dive deeper into how you can identify your pillars.

They say you should be where your market is, and we all know that place is on social media. It is important to be active online if you want to grow your audience and your business. But a lot of you are stuck on the simplest thing: how do I know what I should talk about on social?

I came up with nine questions you can ask yourself to help you find a content niche that (1) would work for you, (2) you’ll find easy and enjoyable to do, and (3) will help your content be authentic.

Not to sound like a Jedi master, but the content is already in you. You just need to dive deep to unlock it.

Here are those nine questions that will help you find your social pillars:

1. Who is your target audience for your business? 
2. What do you enjoy doing in your spare time?
3. What are you better at than most people?
4. When going on social media, what do you gravitate toward watching the most?
5. Do you have any family or pets that you can talk about or showcase on social media?
6. Do you have any hobbies that you spend a lot of time doing?
7. Is there anything special about the city/town/location you live in that others would be interested in knowing more about?
8. If you could only talk about one thing for the rest of your life, what would that be?
9. When it comes to your job, what aspect of it are you amazing at?

In our free coaching call, we walked through how you can dive deeper into these questions so you can really find a niche you can thrive in. And if you ask me which of these questions is “most” important, I would focus on the first three.

Jeff shared with us his superpowers (content pillars), and he starts by answering these questions:

• Who am I as a human being?
• What do I do every day?
• What am I doing in my business?

He built this “cheat sheet” and centered all his content on his different channels around these superpowers.

The key is to share your life, your interests, your hobbies, and the things you love with your audience, because that is how they can connect with you. And when you dive deep into those things that you enjoy and keep sharing content about them, all of a sudden, you become the authority on those topics. 

Your audience begins to like you as a person. People don’t connect with posts about house listings or posts about deals you’ve closed. But when they already like you, because you are a relatable, multi-faceted human being sharing their life, they relate to you, and they become fans of your business as well.

So, when you pepper in content about your business, they pay attention to it. Because, as Jeff said, you already hooked them up in your spiderweb (the algorithm). You show up on their feeds and they vibe with you.

Once people like you, opportunities for your business come in more organically and authentically.

That’s what we see with Jeff. He posts lifestyle videos from the Lake of the Ozarks on his TikTok because he has a second home there. Since his content is relatable and authentic, people who want to move there have been attracted to his content, and they come to him asking questions. That allowed him to be the authority on anything Ozark lifestyle-related and has opened doors to business opportunities to partner with real estate agents and loan officers in that area.

But to start, he merely "vomited" his life on social media.

The biggest mistake most people make is that they try to overcomplicate content. However, it can be as simple as sharing your everyday life and engaging with your audience. The deeper you can connect with your audience as a person, the more authentic the job opportunities that will flow in. The key is that you have to be consistent about it.

As Jeff always says, “My shitty video will outdo your video that doesn’t exist.” Done is better than perfect. And it isn’t too late. You can start right now.