EP138: Social Media - Part 4 (TikTok)
Apr 15, 2024Dive into the world of TikTok for real estate! In this episode, I share how to master short and long-form videos, stories, and live streams to elevate your brand and engage with clients. Sponsored by kirbly.com. What strategies have worked for you? What strategies have worked for you? Listen to the podcast from this link: link.
Topics Discussed On This Episode:
- Short and Long-Form Videos: TikTok rewards both short videos, which generate high engagement, and longer videos that connect with an audience through authenticity and storytelling. Utilizing TikTok's features like green screen backgrounds and music helps improve video performance.
- Stories: Stories on TikTok provide an opportunity for real estate agents to engage with their audience through brief, ephemeral content that gives insight into their daily activities or showcases something they're excited about.
- Live Videos: Live videos on TikTok can perform well, especially when they're longer in duration and scheduled regularly. Agents need to have a certain amount of followers to use live video and should focus on making the content engaging and interactive.
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