Blog Podcast

EP60: Understanding Online Leads

bottom of the funnel conversion potential conversion rates facebook leads google ppc instagram leads lead acquisition lead categorization middle of the funnel online leads real estate marketing sales funnel top of the funnel Jan 29, 2024

In this episode of "Your Daily Real Estate," Tristan breaks down the complexities of online leads, offering a simplified yet comprehensive understanding of their nature and processing. Drawing from over 16 years of experience, Tristan provides invaluable insights into categorizing online leads based on their intent and readiness to transact. From low-cost Facebook and Instagram leads to high-intent Google pay-per-click leads, Tristan navigates the funnel of online lead generation with clarity and precision. By dissecting the top, middle, and bottom of the lead funnel, Tristan equips listeners with the knowledge to optimize their lead generation efforts and maximize conversion rates. Tune in for practical advice and actionable strategies, and gain a deeper understanding of online leads in the real estate industry. Don't hesitate to reach out with any questions or inquiries, and join Tristan tomorrow for more insightful discussions. Listen to the podcast from this link!

Topics Discussed On This Episode:

  • Understanding Online Leads: Tristan provides a simplified explanation of the different types of online leads and categorizes them into three sections of the sales funnel - top, middle, and bottom. He discusses the characteristics and behaviors of leads at each stage, offering insights into their intent and conversion potential.
  • Top of the Funnel Leads: The discussion focuses on leads at the top of the funnel, acquired through platforms like Facebook and Instagram. Tristan highlights the low intent of these leads, emphasizing that they are in the early stages of exploration and have a minimal likelihood of immediate conversion.
  • Middle of the Funnel Leads (Google PPC): Tristan delves into leads in the middle of the funnel, particularly those generated through Google Pay Per Click (PPC) advertising. He emphasizes the higher intent of these leads, as individuals actively search for specific real estate information, making them more likely to engage in meaningful conversations.

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