EP74: Zillow and your future as an Agent
Feb 12, 2024π‘ Unlock Your Real Estate Potential! π Welcome back to another exciting episode of "Your Daily Real Estate" with Tristan. Brought to you by abrillianttribe.com, where brilliance meets real estate success! Today, Tristan dives into the dynamic future of real estate agents, decoding the Zillow puzzle and challenging you to redefine your business strategy. Are you on Team Zillow or charting your scrappy, independent course? Listen in for a dose of wit, motivation, and insights into the evolving industry. Ready to seize your real estate destiny? ποΈ Listen to the podcast here and let's shape your brilliant real estate journey together! π
Topics Discussed On This Episode:
- Zillow and Agent Future: The transcript explores the evolving landscape of real estate platforms, focusing on Zillow's impact on agents' income. Tristan discusses the changing dynamics, including Zillow's expansion into ancillary services and the potential shift in the industry as more companies like CoStar enter the space.
- Future Business Strategies: Tristan delves into the potential divergence in future business strategies for real estate agents. He highlights the contrast between those relying on established platforms like Zillow, with high costs but good conversion rates, and the "scrappy" ones developing independent marketing opportunities using methods like Google PPC and Facebook lead ads.
- Referrals as Core Business: The discussion emphasizes the enduring importance of referrals in the real estate business, regardless of evolving technological landscapes. Tristan underscores that, amid changing dynamics, referrals from past clients, the core sphere, and other agents remain the essential lifeblood of a successful real estate business.
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