EP91: Stop Making Selfish Content

audience engagement audience needs call marketing content creation content strategy emotions facts fun content mailers newsletters selfish content social media text marketing trend-driven content value-led content Feb 28, 2024

Dive into the world of real estate wisdom on "The Daily Real Estate Podcast" with Tristan Ahumada! Today, Tristan serves up a reality check on banishing selfish content – because we're done with boring and onto Brilliance sponsored by abrillianttribe.com! Ready for a rollercoaster of insights? Listen to the episode from this Link, and let the knowledge flow. After the podcast high, share your thoughts and join the conversation – because in this real estate game, we all rise together!

Topics Discussed On This Episode:

  • Selfish Content on Various Platforms: Tristan emphasizes the prevalence of selfish content not only on social media but also in mailers, newsletters, texts, and calls. He critiques the tendency to prioritize personal convenience over the recipient's experience, citing examples like voice messages and generic, trend-driven content.
  • Shift from Personal Goals to Audience Needs: Tristan advocates a shift from personal goals to understanding and addressing audience needs. He suggests asking questions to discover what the audience truly wants to know, aligning your expertise with their interests, and addressing their current concerns.
  • Creating Value-Driven Content: The discussion revolves around creating content that provides genuine value to the audience. Tristan encourages content creators to focus on solving the audience's problems, speaking to current issues, and delivering content that elicits emotions. The importance of incorporating facts, emotions, and fun into content creation is highlighted.

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